Tuesday, May 4, 2010

Product Concept

Guess Inc apparel line which are designed in classic yet upscale styles, includes jeans, pants, overalls,dresses, skirts, shorts, shirts, blouses, jackets and knitwear. Its accessories which complement its apparel line includes eye-wear, footwear, fragrances, handbags, jewelry, and watches. The company's products are marketed under trademarks including Guess, Branded G, Guess Jeans, a Stylized G, Guess Collection and so on.
Their labeling is informative, it shows the size of the clothing, color, the materials of which it is made of and where it was made. It also gives direction on how to care for it weather it machine wash or hand wash.

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