Guess successful global expansion is attributed to Paul Marciano the chief executive officer and creative director of the company. Paul plays a role in the development of the domestic and international licensing export business. Under the supervision of Paul, Guess currently has 21 licenses and is distributed in more than 60 countries. In addition to the worldwide retail business expansion. By improving information flow and communication with partners. Guess has increased life cyle visibility improved collaboration and further its brand value through constant innovation-all within a single platform. With sourcing operation throughout the world, Guess is challenged with providing information such as color code and style numbers to its suppliers in one common language. One of Guess' strengths is the ability to identify fashion trends, put the concepts together, source it very quickly and have it in stores in time to meet consumer demand.
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