Guess influences consumer decision making with its brand name. Some customers purchase the specific branded name, they believe it is a symbol of quality. Guess can influence consumer decision making by creating awareness of their product and persuading consumers that their product is relevant to their needs. The company can also influence them by making their product more attractive to the customers by packaging it to draw the attention of new customers. They should also lower the price of their products and make it more affordable by giving discounts. Furthermore, they should create and maintain a relationship with their customers.
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