Guess Inc's product includes jeans. one of it's market segmentation is a group of consumers who live in and outside of united states. This group are between the ages of 18 and 32. They love fashion and the brand, have disposable income, are willing to buy jeans. This set of people favors Guess Inc product because they will always buy jeans no matter how much it cost them.
The other group are kids and teens below the age of 18years old who love jeans, willing to get them but do not have any income. This group some times favors the product because they will try to persuade their parents to buy them some.
The other segment are men and women above the age of 32, who have disposable income, not interested in fashion and are not willing to buy one. This segment does not favor Guess Inc and their because these people, though they have the income but will not spend it buying a pair of jeans.
The other group are kids and teens below the age of 18years old who love jeans, willing to get them but do not have any income. This group some times favors the product because they will try to persuade their parents to buy them some.
The other segment are men and women above the age of 32, who have disposable income, not interested in fashion and are not willing to buy one. This segment does not favor Guess Inc and their because these people, though they have the income but will not spend it buying a pair of jeans.
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