Guess Distribution Channel

Guess' product is marketed under various trademarks, including Guess, Guess?, Guess U.S.A, Guess jeans, Guess? and Triangle design, Question mark and Triangle Design, a stylized G, Guess Kids, Baby Guess, Yes, G by Guess, Guess by Marciano and Marciano. The lines include collections of denim and cotton clothing, including jeans, pants, overall, skirts, dresses, shorts,blouses,shirts, jackets and knitwear.
Guess also selectively grant licenses to manufacture and distribute a range of products that complement its apparel lines, including eye wear, watches, handbags, footwear and so on.
Guess Inc operates in four segments: Retail, Wholesale, European and Licensing. During the fiscal year ended January 31, 2009, 46.7% of the company's net revenue was generated from retail operations, 14.2% from wholesale operations, 34.3% from European and 4.8% from licensing operations.

The retail segment includes the company's Retail operations in North America. The Wholesale segment includes operations in North America and its Asian operations. The European segment includes both wholesale and retail operations in Europe and the Middle East. The licensing segment includes the worldwide licensing operations of the company. The products are sold through retail, wholesale, e-commerce and licensing distribution channels.

As of January 31, 2009, the company directly operated a total of 425 stores in the United States and Canada and 96 stores outside of the United States and Canada. The 425 stores in U.S.A. and Canada are consisted of 192 full-price GUESS? retail stores, 104 GUESS? factory outlet stores, 52 GUESS by MARCIANO stores, 43 G by GUESS stores and 34 GUESS? Accessories stores. The 96 international stores consist of 61 stores in Europe, 24 stores in Asia and 11 stores in Mexico. The Company’s GUESS? and G By GUESS retail stores carry a assortment of men's and women's merchandise, including the GUESS? and G by GUESS licensed products. Its GUESS? factory outlet stores are primarily located in outlet malls generally operating outside the shopping radius of the wholesale customers and its own full-price GUESS? retail stores. Its GUESS by MARCIANO stores carries an assortment of women's merchandise.

The Company’s apparel products are organized into two primary categories: women's and men's apparel. These products are primarily sold under the GUESS? brand. Its line of women's apparel also includes the GUESS by MARCIANO product line. As of January 31, 2009, the Company’s United States and Canada retail operations, which comprises directly operated stores in both the United States. and Canada, consisted of 192 full-price retail, 104 factory outlet, 52 GUESS by MARCIANO, 43 G by GUESS and 34 GUESS? Accessories stores, which sell GUESS?, GUESS by MARCIANO and G by GUESS labeled apparel and accessory products.

At January 31, 2009, the Company’s full-price North American retail stores occupied approximately 956,000 square feet and ranged in size from approximately 2,000 to 13,500 square feet, with most stores between 3,000 and 6,000 square feet. Its retail stores carry an assortment of men's and women's GUESS? merchandise, including its licensed products. In fiscal 2009, the Company opened nine retail stores, closed three stores and converted one full price retail store to a GUESS? Accessories store. At January 31, 2009, the Company’s United States and Canada factory outlet stores occupied approximately 562,000 square feet and ranged in size from approximately 2,000 to 11,000 square feet, with stores between 4,500 and 6,000 square feet. They are primarily located in outlet malls generally operating outside the shopping radius of its wholesale customers and its full-price retail stores. These stores sell selected styles of GUESS? apparel and licensed products at lower price points. In fiscal 2009, the Company opened seven factory stores.

Retailing Experience

I visited a retailer Century21 Department store in Manhattan. It is a discount store and was crowded with customers buying and some just looking around the store. Some merchandise shelves were all sold out. They arranged their merchandise according to brand name such as versace, Ralp Lauren, Hugo boss, Gucci, Calvin Klein, Timber Land and so on. The company lacks good customer service. For example, when i went there i asked an employee for a shirt, she was not willing to help instead she told me to ask somebody else. I tried to ask another employee but she told me that's not her section and that she is busy and can't help me. That left me wondering why they were hired in the first place. Theyhad good products with reasonable price but lacked good customer service.

The reason why it is so is due to fact that they sell their products cheaper than most retailers, since consumers like good deals they will still come back because of the discounts. In addition, most of their employees lack good communication and customer service skill. Also, they ask me if i was interested in applying for their credit card when i went to pay at the cash register.

They can improve by providing training and skill development. Conduct skills practice on the floor. All employees should strive to improve their skills each day. The company should identify those employees who are real experts in any given area and let them have the opportunity to share their knowledge. Furthermore, they should award employees who provide outstanding customer service to encourage them to put in their best, this will challege those who have not done well to better. if they improve their customer service, customers will always come back with their friends and family.

Guess Inc market segmentation of their jeans

Guess Inc's product includes jeans. one of it's market segmentation is a group of consumers who live in and outside of united states. This group are between the ages of 18 and 32. They love fashion and the brand, have disposable income, are willing to buy jeans. This set of people favors Guess Inc product because they will always buy jeans no matter how much it cost them.

The other group are kids and teens below the age of 18years old who love jeans, willing to get them but do not have any income. This group some times favors the product because they will try to persuade their parents to buy them some.

The other segment are men and women above the age of 32, who have disposable income, not interested in fashion and are not willing to buy one. This segment does not favor Guess Inc and their because these people, though they have the income but will not spend it buying a pair of jeans.

Business Marketing / Business to Business marketing

Guess Inc sells its products on the internet and offers licenses to stores to sell it's products in their stores. The company has many stores outside the united states who sell their jeans, accessories, footwear, baby clothes and so on.

Guess has licensees and distributors in North America, South America and in other countries. It's licensees include baby and kids apparel, belts, footwear, handbags, jewlery, swimwear and watches. Guess Inc derives a portion of its revenues, totaling 6% from licensing.

All licensees are unsurpassed in offering styles and quality to customers around the globe and deliver products and services of uncompromised quality and integrity consistent with the Guess brand image. Through this arrangement the store and license network , Guess has attained a world wide presence with over 400 stores in 36 countries now featuring the Guess brand.

Guess Inc markets its goods on the internet to businesses and customers. Being one of the leading lifestyle collections of casual apparel, accessories it created an online store where it's sell products.

How Guess Inc can influence consumer decision making

Guess influences consumer decision making with its brand name. Some customers purchase the specific branded name, they believe it is a symbol of quality. Guess can influence consumer decision making by creating awareness of their product and persuading consumers that their product is relevant to their needs. The company can also influence them by making their product more attractive to the customers by packaging it to draw the attention of new customers. They should also lower the price of their products and make it more affordable by giving discounts. Furthermore, they should create and maintain a relationship with their customers.