product concept

Guess Inc product expanded beyond men and women jeans. It has introduced different products like active wear, handbag,jewelry, swimwear, watches, footwear and so on. The jeans come in different colors, styles, and sizes.
Guess jeans for girls are made especially for girls and they are totally girly and extremely fashionable. The guess jeans for girls are very popular among them. There are also the guess jeans plus size as well, the plus sizes jeans are extremely useful and they are in order to fit the different sizes of people. The guess vintage jeans are extremely outstanding and very elegant as well. The jeans have classic features and along with that it has high quality maintenance. The jeans have high potential and along with that the jeans is extremely comfortable and very smart as well. The guess is a well known name as far as jeans making is concerned. The production of these jeans is for many years now, and they have expanded and grown so much producing spectacular jeans and have received tremendous amount of fame and name all over the world. These jeans are separately made for both ladies and gents and they have different features respectively as well. Guess jeans brands are easily available in the market and they are of great use and they are made up of pure leather and other material as well, which gives them a proper look which adds more up to the charm of the jeans itself.

Guess Inc Pricing

Guess Inc uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garment. With the sales plan in mind they seek out the best quality product at the best possible price. Once the materials are gathered the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a rough cost is agreed upon. After the cost is found Guess then determines on a style merchandising cost, which is based on raising or lowering prices to maximize sales and profits. Their products are available primarily in factory and retail stores in the united states.

Co-founder of Guess Jeans loses in lawsuits

Guess Inc. former co-founder George Marciano filled a lawsuit against his five employees. In 2007, Marciano sued five of his former employees accusing them of stealing his e-mails and other personal information and were part of a conspiracy to sell art and wine from his collection. The defendants counter sued him for defamation and intentional infliction of emotional distress. The jury found Marciano liable to each of his former employees for $74 million, with charges totaling $370 million.
Marciano tried to ruin the reputation of Gary Iskowitz his former accountant and founder of Gary Iskowitz & Company LLP,an accounting firm serving businesses and high-wealth individuals and families. According to Iskowitz attorneys, Marciano initiated his campaign after Iskowitz investiged and found no basis for claims by Marciano that his five employees were stealing from him. Because those employees were awarded, he set out on a premeditated plan to ruin Gary Iskowitz. During his libelous campaign against Iskowitz, Marciano undertook numerous actions to damage his repuatation. He filled a complaint against him in the California Board of Accountancy, submitting IRS 1099 forms claiming that Iskowitz was paid $460,000 and accusing him of numerous crimes. He also accused Iskowitz in more than 30 letters and emails he sent to banks, public agencies and business associates of Gary Iskowitz. The judge found the allegations to be completely and utterly false. Marciano was ordered to pay Gary Iskowitz $45million for libel and emotional distress and $5million each to his wife and business partner who are CPA s for libel, with charges totaling $55million.

Guess summer photo shoot 2010

Guess' Commitment to the society

As part of Guess' mission and the way they do business, they have consistently contributed positively to their environment and community. They commit to the society by supporting charitable activities and organizations. Guess supports Invisible Children, which is a non-profit organization that is dedicated to providing financial resources to former child soldiers in Northern Uganda. The company teamed up with boys and girls club of America to support programs that improves academic performance, prevent curb violence, alcohol and drug use and strengthen families. Guess employees volunteer in feeding the needy families and in gathering toys for children who need them. They also engage in retail fund raising. This gives their employees the opportunity to volunteer and be committed to their society as well as advancing their development professionally. To their customers it shows high quality product and innovative.

Guess Advertising campaign

Guess advertising campaigns continue to shatter barriers in creative thinking and present the world with innovative ways to define itself. Guess has a unique sense for dramatic photography that evokes an emotional response in the eye of the viewer. The image of the Guess model has become a pop culture icon in the history of fashion advertising. This campaign usually portrays Guess in a raw urban manner that the target market can relate to. Each model has a unique way of telling their stories by the photo shoots. Accessible yet mysterious, the Guess models are portrayed as confident,spirited and sensuous. The captivating images enable the viewer to act as voyeur,glimpsing what is simultaneously public and private. Their image defined by its simplicity, proving that great design and creativity do not have to be overly complex in fashion.

Passion for fashion