Guess Advertising campaign

Guess advertising campaigns continue to shatter barriers in creative thinking and present the world with innovative ways to define itself. Guess has a unique sense for dramatic photography that evokes an emotional response in the eye of the viewer. The image of the Guess model has become a pop culture icon in the history of fashion advertising. This campaign usually portrays Guess in a raw urban manner that the target market can relate to. Each model has a unique way of telling their stories by the photo shoots. Accessible yet mysterious, the Guess models are portrayed as confident,spirited and sensuous. The captivating images enable the viewer to act as voyeur,glimpsing what is simultaneously public and private. Their image defined by its simplicity, proving that great design and creativity do not have to be overly complex in fashion.