Guess Inc uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garment. With the sales plan in mind they seek out the best quality product at the best possible price. Once the materials are gathered the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a rough cost is agreed upon. After the cost is found Guess then determines on a style merchandising cost, which is based on raising or lowering prices to maximize sales and profits. Their products are available primarily in factory and retail stores in the united states.
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